Visual merchandising is about exhibiting what the store is all about and
enticing customers to view what the store has to offer. Its basic aim is to
attract customers to a product or a particular section of the store. Visual
merchandising can make the difference between customers buying the product or
not. A good display can be a silent salesperson.
This module covers:
- The visual merchandising plan
- Source resources
- Construction of presentations
- Monitoring the display
- Identify damage or changes to the display
- Maintaining displays
- Replenish merchandise and rotate stock
- Merchandise pricing
- Review merchandise presentations