If your plan is not in writing, you do not have a plan at all. Instead, you have only a dream, a vision, or perhaps even a nightmare. The simple written plan works best.  Strategic planning refers to a set of procedures and concepts that result in a cohesive plan to shape and guide what an organisation (or other entity) is, what it does, and why it does it. (Bryson 2004)

Strategic planning

If your plan is not in writing, you do not have a plan at all. Instead, you have only a dream, a vision, or perhaps even a nightmare. The simple written plan works best.  Strategic planning refers to a set of procedures and concepts that result in a cohesive plan to shape and guide what an organisation (or other entity) is, what it does, and why it does it. (Bryson 2004)

This module covers:

  • Business strategies
  • Understanding the market
  • The SWOT analysis—the external environment
  • The internal environmental analysis
  • Stakeholders
  • Mission and vision statements
  • Planning to control performance
  • Action plans